Sainsbury's mobile offering poses risks and rewards
Mobile by Sainsbury’s offers data capture and marketing opportunities but differentiation will be a challenge.
View ArticleNike app prompts designers to create more sustainable products
Tool ranks designs on the impact they have on the environment.
View ArticleEE targets rivals' customers with 4G product launches
UK’s largest operator pushes ahead with 4G roll out and launches mobile payments service.
View ArticleShazam eyes international expansion
UK-based ad firm lands $40m from ‘world’s richest man’ to boost LatAm presence.
View ArticleHTC loses another top marketer
Jeremy Corenbloom becomes latest marketer to leave the struggling handset maker.
View ArticleCoca-Cola launches music distribution hub
Soft drinks maker unveils music platform as part of wider deal with Spotify to establish itself as a music brand.
View ArticleBoxpark eyes 'multi-channel' future
Pop-up site strikes partnership with start-up led by ex-Isobar digital head.
View ArticleM&S poised to launch m-payments trial
August roll out mooted for app that lets customers pay for goods via payment details stored on their phone.
View ArticleNokia hopes Lumia 1020 campaign will make it 'famous' again
Nokia bids for 41MP camera phone marketing to act as a ‘halo’ for the brand.
View ArticleConfusion reigns over Google's Enhanced Campaigns as launch nears
Brands and media agencies concerned over how the change will impact online media strategies.
View ArticleApple marks 'first of its kind' ad partnership with EE
New Kevin Bacon ads mark first time Apple has allowed another brand to demo its iPhone on-air.
View ArticleWeve lines up mobileloyalty app for retailers
Mobile operators’ joint venture evolves loyalty services.
View ArticleWeve lines up mobile loyalty app for retailers
Mobile operators’ joint venture evolves loyalty services.
View ArticleRadio industry readies Shazam style ad tagging
‘RadioTAG’ scheme promises to improve link between radio ads and consumer action.
View ArticleMicrosoft looks to make apps 'a reason to love Windows'
Company promotes UK Internet Explorer lead Gabby Hegerty to marketing director for first party apps.
View ArticleKevin Bacon to front Orange ads for first time
‘Shed load of data’ spot marks Orange’s return to TV.
View ArticleMastercard ushers in digital wallet service to UK
MasterPass to let retailers ease ’basket abandonment’ and boost loyalty.
View ArticleTelefonica to host 'Glastonbury for geeks'
O2 owner hosts UK Campus Party for app and games developers.
View ArticlePhones 4U to sponsor Manchester Arena
Retailer replaces Manchester Evening News with deal that will offer its customers extra incentives.
View ArticleO2 enters the 4G cat fight
UK’s second-largest operator to launch 4G this month to rival incumbent EE.
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